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One Life.

One Business.

One Financial Picture.

Whether you’re building a business, preparing for retirement, navigating Medicare, or protecting your family — we start by understanding the whole picture before recommending the solution.

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Clarity first - Strategy second - Solutions that fit your life.

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  1. Retirement Income Planning

  2. Annuities

  3. Principal Protection

  4. Long-Term Care Planning

  5. Legacy Planning

  6. ...

  1. Business Financial One Map Review

  2. Cost & Profitability

  3. Risk & Gap Analysis

  4. Employee & Retention Strategies

  5. Succession & Continuity Planning

  6. Advisor Coordination

  7. ...

  1. A&B enrollment help

  2. Medicaid help (if necessary)

  3. Medicare advantage

  4. Part D perscription

  5. Medicare supplement

  6. Hospital idemnity ( Cancer & heart)

  7. Dental Hearing & Vision

  8. ...

  1. Home & Auto Insurance

  2. Life Insurance

  3. Health Insurance

  4. Supplemental Health Coverage

  5. Personal & Family Protection

  6. ...       

What Insurance Companies
Don’t Want You To Know About Retirement

Before you make any decisions about Medicare, annuities, or retirement…

Watch these free training videos first.

Because one wrong decision can cost you tens of thousands of dollars — or even your entire retirement plan.

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Our  Clients  Say 

Construction Company Owner

68 Employees

$180K in Annual Hidden Profit Identified

“I first met Mike at a job site. We started talking while I was waiting on a delivery. I told him business had never been busier — but somehow, it didn’t feel like we were keeping enough of what we made.

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Once we started looking across the business, we identified $180k in hidden profit and unnecessary costs.

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Revenue wasn’t our problem. We were already making the money. We just weren’t keeping enough of it.”

Roofing Company Owner

28 Employees

$200K+ Saved- Reinvested in New Equipment

“Another business owner introduced me to Mike. I honestly wasn’t looking for another advisor — I thought we were already running a pretty tight operation.

Mike started asking questions about our costs, insurance, employees, agreements, and how everything worked together.

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By the time we finished the process, we had identified more than $200,000 in annual savings. That gave us the cash to invest in new equipment without putting additional pressure on the business.

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I thought Mike was going to show me where I could save a little money. I didn’t expect it to help fund our next stage of growth.”

Business Owner Preparing for Exit

38 Employees

Business Review & Exit Planning

“I’ve always considered myself financially savvy, so I honestly didn’t expect Mike to find much. Then he looked at me and said, ‘Prove me wrong.’

I was already preparing to sell my company and retire, so I figured — why not?

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Once we started going through everything, I couldn’t believe how many unnecessary costs and overlooked opportunities had accumulated over the years. We cleaned things up before the sale and gave the business a much stronger financial picture.

In the end, I was able to sell the company at a price I felt good about — but just as important, the new owner took over a cleaner, better-organized business with a much stronger foundation to manage going forward.

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I didn’t just prepare myself to retire. I prepared the business for its next owner.”

Family-Owned Business

28 Employees / 6 Crews

Succession & Business Continuity

“I met Mike at a local community event. We were talking about our kids, and I mentioned that mine had started working in the family business.

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Mike asked me one simple question: ‘If something happened to you tomorrow, would they know exactly what happens next?’

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I didn’t have a good answer.

We had spent years building the business, but very little time making sure the next generation could actually continue it. That conversation changed the way I looked at succession, agreements, insurance, and the future of everything we had built.”

Multi-Location Restaurant Owner

7 Locations / 120 Employees

From One Roof Problem to the Bigger Picture

I first met Mike on a rainy day when he came into one of my restaurants for a meal. We started talking, and I ended up venting about a storm, a leaking roof, and how frustrating the insurance process had been.

Mike started with the roof —

but he didn’t stop there.

 

That conversation led us to look at the bigger picture across the business: insurance, costs, employees, agreements, and areas I hadn’t thought to connect before.

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I thought I had a roof problem. What I really needed was someone willing to look at the whole picture.”

John M., 68 

Medicare Advantage Plan (with dental & vision)

"I thought I understood Medicare until I spoke with Mike. He helped me choose a Medicare Advantage plan that actually fits my doctors and medications. For the first time, I feel confident about my coverage."

Linda S., 62

Fixed Indexed Annuity (FIA)

​"I was overwhelmed with all the annuity options out there. Mike helped me set up a Fixed Indexed Annuity that gives me growth potential without market risk. I finally feel like my retirement income is protected."

Robert K., 71 

Medicare Supplement + Hospital Protection Plan

"After a major health scare, I realized how fragile things can be. Mike helped me move to a Medicare Supplement plan and added extra hospital protection. Now I’m not worried about unexpected bills anymore."

Angela D., 59 

Retirement Income Strategy (Annuity + IRA rollover)

"I met with two other agents before Mike, and honestly, they just tried to sell me something.
Mike helped me roll part of my IRA into a strategy that creates steady income.
He actually listened."

Denise L., 49 

Lifetime Income Annuity (Income Rider)

"I had over $250K saved but no real plan. Mike showed me how to turn part of it into guaranteed lifetime income. Now I feel much secure that
I won’t run out of money."

Meet 
Michael J Larson

Founder of JML Insurance & Retirement Group

✔️30+ Years of Business & Financial Experience
✔️Four Square Program Business Consultant
✔️Multi- Insurance & State Insurance Broker
✔️ 800+ Clients Served
✔️ Experience Across Business Leadership,
        Management, Lending, Insurance & Retirement
✔️ Focused on the Whole Financial Picture —
        Not Just the Product

Michael believes good financial guidance starts with
better questions.  Before recommending a product or
strategy, he looks at the bigger picture — your business,
your family, your risks, and where you want to go next.

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Small Title

JML Insurance & retirement grooup. LLC

Phone: (715)-329-0843

Email: mikelarson@jmlinsurgroup.com

Address: 2806 29 13/16 Ave, Birchwood, WI 54817, USA

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Mid America Life Broker

Site Terms & Disclosures | Privacy Policy | Copyright 

JML Insurance & Retirement Group is an independent insurance agency serving clients across multiple states. Our team specializes in insurance-based planning strategies, including:Medicare, annuities, and protection-focused solutions. All guidance is based on each client’s individual needs and objectives, with a focus on clarity, long-term security, and informed decision-making. Annuities are long-term financial products and may not be suitable for everyone. They may involve fees, charges, and surrender periods.Optional riders may carry additional costs. Withdrawals may be subject to ordinary income taxes and, if taken before age 59½, may incur a 10% IRS penalty. All guarantees are backed by the financial strength and claims-paying ability
of the issuing insurance company.

JML Insurance & Retirement Group is not affiliated with or endorsed by any government agency. We do not provide tax, legal, or investment advisory services. For such matters, we recommend consulting with a qualified professional. Insurance agents may receive compensation from insurance carriers for the sale of insurance products. Product availability and features may vary by state.

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All Rights Reserved

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